Built for trades.

PhD Networks is a marketing agency for tradesmen, not a generalist agency that happens to take on trades clients. That distinction changes how the work gets done. A generic marketing agency sees "electrician" or "roofer" on a brief and reaches for the same template it uses for a restaurant or a retailer. We start from the trade itself: what a good job is worth, how a customer searches for it, how urgent it feels, and what separates a business someone trusts enough to let into their home from one they scroll past.

That matters because trades businesses aren't one shape. An emergency electrician at 11pm and a builder quoting a loft conversion are both "trades", but they're sold completely differently: one wins on being the first number answered, the other on weeks of quiet trust-building before the phone ever rings. Job values swing wildly within a single trade too, a small callout and a full re-roof are not the same customer, and treating them the same wastes budget on the wrong searches.

Seasonality is real and, more often than not, predictable: storm damage spikes roofing enquiries, the first cold snap spikes boiler breakdowns, spring fills the landscaping diary. Trust signals carry more weight here too, NICEIC, Gas Safe, NFRC, Which? Trusted Trader, because the decision a customer is making isn't just "who's cheapest", it's "who do I let into my house". We build the marketing calendar and the message around all of that, trade by trade, rather than running one playbook for everyone.